Google should not be making Mac and Linux users wait for Chrome.
There’s a significant guerrilla-marketing campaign in action – the officially unstated competition with Microsoft for ‘world domination’. First Apple (with Safari), and now Google (with Chrome), is besting Microsoft Internet Explorer on Windows platforms. In revisiting the browser wars of the late nineties, it’s crucial for Google Chrome to go toe-to-toe with the competition. And whether we like to admit it or not, that competition is Microsoft Internet Explorer on the Microsoft Windows platform.
The Mac and Linux ports will come from the Open Source’ing of Chrome … and we need to wait for this … Optimistically, that’s short-term pain, long-term gain.
It’s 2008, not 1998. In the past, as an acknowledged fringe community, Mac users were accustomed to the 6-18 month lag in software availability. Linux users, on the other hand, were often satiated by me-too feature/functionality made available by the Open Source community. In 2008, however, we have come to expect support to appear simultaneously on Mac, Linux and Windows platforms. For example, Open Source Mozilla releases their flagship Firefox browser (as well as their Thunderbird email application) simultaneously on Mac and Linux as well as Windows platforms. Why not Chrome?
So, what should Google do in the interim:
Provide progress updates on a regular basis. Google requested email addresses from those Mac and Linux users interested in Chrome … Now they need to use them!
Commence work on ‘Browser War’ commercials. Apple’s purposefully understated commercials exploit weaknesses inherent in Microsoft-based PCs to promote their Macs. Microsoft’s fired back with (The Real) Bill Gates and comedian Jerry Seinfeld to … well … confuse us??? Shift to browsers. Enter Google. Enter Mozilla. Just think how much fun we’d all have! Surely Google can afford a few million to air an ad during Super Bowl XLII! Excessive? Fine. I’ll take the YouTube viral version at a fraction of the cost then … Just do it!
For now, the Pareto (80-20) principle remains in play. And although this drives a laser-sharp focus on Microsoft Internet Explorer on the Microsoft Windows platform at the outset, Google has to shift swiftly to Mac and Linux to really close on the disruptiveness of Chrome’s competitive volley.
When was the last time you were impressed by desktop software?
After seeing (in chronological order) Steve Jobs, Al Gore and Tim Bray make use of Apple Keynote, I absolutely had to give it a try. And impressed I was – and to some extent, still am. For me, this revelation happened about a year ago. I cannot recall the previous instance – i.e., the time I was truly impressed by desktop software.
Although I may be premature, I can’t help but ask: Is desktop software dead?
A few data points:
Wikipedia states: “There is no page titled “desktop software”.” What?! I suppose you could argue I’m hedging my bets by choosing an obscure phrase (not!), but seriously, it is remarkable that there is no Wikipedia entry for “desktop software”!
Microsoft, easily the leading purveyor of desktop software, is apparently in trouble. Although Gartner’s recent observations target Microsoft Windows Vista, this indirectly spells trouble for all Windows applications as they rely heavily on the platform provided by Vista.
There’s an innovation’s hiatus. And that’s diplomatically generous! Who really cares about the feature/functionality improvements in, e.g., Microsoft Office? When was the last time a whole new desktop software category appeared? Even in the Apple Keynote example I shared above, I was impressed by Apple’s spin on presentation software. Although Keynote required me to unlearn habits developed through years of use Microsoft PowerPoint, I was under no delusions of having entered some new genre of desktop software.
Thin is in! The bloatware that is modern desktop software is crumbling under its own weight. It must be nothing short of embarrassing to see this proven on a daily basis by the likes of Google Docs. Hardware vendors must be crying in their beers as well, as for years consumers have been forced to upgrade their desktops to accommodate the latest revs of their favorite desktop OS and apps. And of course, this became a negatively reinforcing cycle, as the hardware upgrades masked the inefficiencies inherent in the bloated desktop software. Thin is in! And thin, these days, doesn’t necessarily translate to a penalty in performance.
Desktop software is reaching out to the network. Despite efforts like Microsoft Office Online, the lacklustre results speak for themselves. It’s 2008, and Microsoft is still playing catch up with upstarts like Google. Even desktop software behemoth Adobe has shown better signs of getting it (network-wise) with recent entres such as Adobe Air. (And of course, with the arrival of Google Gears, providers of networked software are reaching out to the desktop.)
The figure below attempts to graphically represent some of the data points I’ve ranted about above.
In addition to providing a summary, the figure suggests:
An opportunity for networked, Open Source software. AFAIK, that upper-right quadrant is completely open. I haven’t done an exhaustive search, so any input would be appreciated.
A new battle ground. Going forward, the battle will be less about commercial versus Open Source software. The battle will be more about desktop versus networked software.
So: Is desktop software dead?
Feel free to chime in!
To Do for Microsoft: Create a Wikipedia entry for “desktop software”.
When people ask me “Why Mac?”, there are a few things I tell them.
Now all I need to do is refer them to the Apple Web site – and specifically the Get a Mac area. In addition to the 15 reasons that Apple provides, you’ll find the amusing PC vs. Mac commercials plus a bunch of reasons why you should avoid Vista.