Google should not be making Mac and Linux users wait for Chrome.
There’s a significant guerrilla-marketing campaign in action – the officially unstated competition with Microsoft for ‘world domination’. First Apple (with Safari), and now Google (with Chrome), is besting Microsoft Internet Explorer on Windows platforms. In revisiting the browser wars of the late nineties, it’s crucial for Google Chrome to go toe-to-toe with the competition. And whether we like to admit it or not, that competition is Microsoft Internet Explorer on the Microsoft Windows platform.
The Mac and Linux ports will come from the Open Source’ing of Chrome … and we need to wait for this … Optimistically, that’s short-term pain, long-term gain.
It’s 2008, not 1998. In the past, as an acknowledged fringe community, Mac users were accustomed to the 6-18 month lag in software availability. Linux users, on the other hand, were often satiated by me-too feature/functionality made available by the Open Source community. In 2008, however, we have come to expect support to appear simultaneously on Mac, Linux and Windows platforms. For example, Open Source Mozilla releases their flagship Firefox browser (as well as their Thunderbird email application) simultaneously on Mac and Linux as well as Windows platforms. Why not Chrome?
So, what should Google do in the interim:
Provide progress updates on a regular basis. Google requested email addresses from those Mac and Linux users interested in Chrome … Now they need to use them!
Commence work on ‘Browser War’ commercials. Apple’s purposefully understated commercials exploit weaknesses inherent in Microsoft-based PCs to promote their Macs. Microsoft’s fired back with (The Real) Bill Gates and comedian Jerry Seinfeld to … well … confuse us??? Shift to browsers. Enter Google. Enter Mozilla. Just think how much fun we’d all have! Surely Google can afford a few million to air an ad during Super Bowl XLII! Excessive? Fine. I’ll take the YouTube viral version at a fraction of the cost then … Just do it!
For now, the Pareto (80-20) principle remains in play. And although this drives a laser-sharp focus on Microsoft Internet Explorer on the Microsoft Windows platform at the outset, Google has to shift swiftly to Mac and Linux to really close on the disruptiveness of Chrome’s competitive volley.
Our manuscript on annotation modeling is one step closer to publication now, as late last night my co-authors and I received sign-off on the copy-editing phase. The journal, Computers and Geosciences, is now preparing proofs.
For the most part then, as authors, we’re essentially done.
However, we may not be able to resist the urge to include a “Note Added in Proof”. At the very least, this note will allude to:
The work being done to refactor Annozilla for use in a Firefox 3 context; and
How annotation is figuring in OWL2 (Google “W3C OWL2” for more).
The UI – Of course. However, this is another area where Firefox 3 has made significant headway. Even on a Mac, Firefox 3’s UI is also elegant and clean. (For an amusing take on the Apple UI paradigm, have a look at this Eric Burke cartoon. I’m not sure how Burke would represent the Mozilla UI … However, one thing’s for sure, it’s become a lot more elegant and cleaner over the years.)
Find – The Firefox 3 implementation looks remarkably like Safari’s.
Resizable text areas – Excellent. Not sure if Firefox 3 has this.
Safari 3.1 also presents a twofold irony with respect to Web standards:
You need to do a little digging (page 8 of the Safari Product Overview) to determine what is meant by Web standards support. And once you do, you’ll learn that it relates to CSS, HTML 5 and SVG. Of these, “HTML 5 offline storage support” has the potential to be most interesting, as Google is analogously demonstrating with Google Gears. So, it’s ironic you need to dig for something that has such value.
In it’s support of HTML 5, we have a commercial entity (Apple) leading the way in terms of implementing standards. This is refreshing in general, and in particular in Apple’s case, as traditional expectations would have the Open Source implementations (e.g., Firefox) ahead in this regard. To quote Alanis Morissette: “Isn’t it ironic… don’t you think?”
When you factor in support for Windows, and apparently frequent releases, it’s no wonder that Safari is gaining momentum at the expense of Microsoft Internet Explorer (IE) and Firefox.
And not that I’ve been following developments with IE, but one has to wonder, if we are to re-visit the IE vs. Netscape browser wars of yesteryear, might the combatants this time be Apple Safari 3.x and Mozilla Firefox 3.x?
One can only hope!