In March 2005, Dan Pink asserted “… the MFA is the new MBA”.
… businesses are realizing that the only way to differentiate their goods and services in today’s overstocked marketplace is to make their offerings physically beautiful and emotionally compelling. Thus the high-concept abilities of an artist are often more valuable than the easily replicated L-Directed skills of an entry-level business graduate.
I can’t think of a better illustration than Steve Jobs’ story of how the Mac became the first computer with beautiful typography.
And of course, true to form, Jobs illustrated Pink’s assertion more than two decades ago.
And since 1984, Jobs and Apple have made the illustration even more compelling with the current generation of Macs, the iPod, and most recently the iPhone.
Note-to-self: Look into MFA programs!