According to InformationWeek:

Apple Inc. has not yet sold a single iPhone, but investors are driving up the company’s shares to record highs as they bank that the combined telephone and media player will be a major hit.

Under promise and over deliver.

For many, words to live by when dealing with customers – or even market segments.

In the case of the Apple iPhone, the opportunity to under promise and over deliver has passed – it vanished after Jobs’ Macworld keynote.

In its wake, a still amplifying tsunami of expectation.

As the June 29, 2007 release dates draws ever nearer, everyone is captivated by Apple’s brilliant execution – a textbook example in the making!